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Ticker February 23, a survey of the nation's viewers, Tiger Woods last Friday made a public apology apology in the 2009-2010 year, celebrities ranked second. In which women are slightly higher than the rate of acceptance of this apology males. | ||
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| Ticker February 24, no Tiger Woods PGA Tour, television ratings will inevitably decline, but television stations broadcast sports and the PGA Tour will ride out the storm - at least, is a number of media analysis division and the CBS Sports president's view. They acknowledged that the absence of Tiger Woods, television advertising costs will be reduced from 10 million to 20 million U.S. dollars, but have no effect on the operation of these stations. Tiger Woods last Friday in front of the nation's viewers face admit extramarital affairs, and carry out an apology. He said at last Friday's apology: "I plan to one day return to golf, I just do not know when this day is." Tiger Woods did not set itself back period, which means that the U.S. Masters is very likely to be affected by 2010, the first Grand Slam tournament. Masters of the broadcasting unit is CBS. CBS Sports president Sean - 米克曼纳斯 (Sean McManus), commented: "We all look forward to Tiger be back, but before his return as we will do perfectly." United States Masters ended April 11. Then in June, the U.S. Open will be staged at the NBC television station. July's British Open, broadcasting unit ABC. The annual final Grand Slam, the U.S. PGA Championship, will once again return to CBS. In addition, the cable TV will be broadcast on TVB with. Breakthrough Communication (Optimedia), executive vice president Larry - Novo Wangsten (Larry Novenstern) cautioned that Tiger Woods does not play, usually means that the rate of decline in ratings and advertising income. Under normal circumstances, Tiger Woods will take part in 15 games a year or so. Larry - Novo Wangsten estimated that if all the absent Tiger Woods, then the television advertising revenue will be lost from 10 million to 20 million U.S. dollars. Taking into account the other major television stations currently facing economic difficulties, Larry - Novo Wangsten, said: "This will be another stumbling block." CBS's Sean - 米克曼纳斯 agree with this view: "When the tiger is beautiful When the main Tour, golf is indeed better from an economic point of view. But for us, golf is still a valuable asset. " No matter what Tiger Woods to participate in games, which can irritate the ratings race, at least 20% up to 50%. "But Tiger audience, there is a certain proportion of the audience than the traditional golf, in fact, these ratios are not the audience advertisers find the object." CBS Sports president Pearson front of the stage (Neal Pilson) said, "If Tiger to participate in a field Match ratings are likely to be a 50% increase. But you can not be in the negotiations, a corresponding advertising rates increased by 50%. " In fact, the golf program are professionals in many advertisers advertisers, such as: Callaway, Titleist and Nike. The target audience for advertisers target is to golf fans. "Golf has a group of economically secure core audience. There is no indication that they will therefore leave." Pearson said, "the vast majority of the audience to follow the tiger's sporadic until he will return back to watch TV." Nielsen research company estimated that Tiger Woods in 2007 and 2008 to participate in the game, the average attendance per game of 460 million people. When Tiger Woods announced that the 2008 off-season due to knee injury, after which he normally participate in the game, ratings drop as much as 50%. But we have to consider another set of data. In 2009 the first three games, all of Tiger Woods because of knee injury did not participate in, and in 2010 the same as the first three games. This is three games this year, the number of viewers compared to last year, an increase of 29%. Stephen Nelson, vice president of the sports department - Masterton (Stephen Master), said: "We think the prospects are very good golf. Before the advent of the Tiger, golf was a very strong support for it. Maybe people will get used to Tiger is not in the day. " | ||
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